Books
How to Sell Yourself Successfully
Communication is a process of selling, which consists of presentation, negotiation and sales. To sell an idea, proposition, conclusion, knowledge, product, service or something else, you have to present it that way, so your collocutors can understand you. Then you will negotiate, because initial objectives of a collocutor can be extremely different from one to another. As far as your collocutor is pleased with your presentation and with the results of the negotiations, you will sell the thing you are offering (from an invitation to going on a date to a rocket). That is successful communication.
